To be the preferred and trusted supplier of brand new cars and good second hand cars to the market.
To strive for the best ensuring even distribution of our country's wealth through dedicating ourselves to continuous innovation, training of local communities and empowering our people with the rightsskills.
Employee value-primecop value its employees and make them part of the company operations through training, mental development and recognition of loyal performance.
Continuous improvement of primecop values the process of continually improving the performance of the individual operations that are outsourced to it and where the company isinvolved.
Enterprenual flair-innovation and creativity forms integral part of our approach to business.
Excellency to achieve and exceed all set goals. Primecop places emphasis on organizational and operational effectiveness and efficiency.